Did you know your thumb scrolls the distance of 3 marathons in a year?
We took that stat and built a moving campaign around it. From an app that tracks your screen time and moving data that serves it up in an easily motivating comparison to an influencer box forcing fans to break through their phones to get some shoes! Keep clicking for all the cool stuff we made!
GCD - Jeff Beck
CD - Angelo Patrona
CD - Liam Soren
ACD - Apple Xenos
CGI - Frame48
DIR - Cameron Thuman
PROD - Native Four
Don’t you know everything gets a teaser these days?
So we made one teasing the challenge approaching.
Don’t you know that parallax means the apparent displacement or the difference in apparent direction of an object as seen from two different points not on a straight line with the object.
I just looked that up…but also we loved the nature of how a parallax moves. We used that technique with our key visual to add some fun little motion on social.
Don’t you know cat videos make up 15% of internet traffic on a given day?
We found that out and built a post showcasing all that you’re missing when you actually drop your phone and go run!
Don’t you know that parallaxes work coming at you too?
We did. So we made just that. We loved the parallax so much we built a new version from our on the day photoshoot.
Don’t you know that creating digitally native assets allow for your messages to flow in with all the organic social on the platform?
We did. So we created a series of posts furthering the push to download the app and get off your feet using our photos and graphic language built from the Ride 17 colors.
Kept the fun going and created a poster series showcasing photography as well as our fun lines.
Don’t you know this campaign also launched a new shoe for Saucony?
We were told day 1. So we built an energetic social using all the assets we captured at the shoot and our visual language. Culminating into a highly thumb-stopping amalgamation of phone breaking social content.
The image that started it all. This graphic language spanned across all assets. The idea of running through your phone was what catapulted us forward with design.
Here’s the app!
A simple algorithm tapping the users screen time and run time, gives the person a comparable number between each stat. After a week of beating your feed, Saucony would reward users with a free code to an item on their site.
App Dev - Huncwot
We even sent some interesting boxes to influencers to get in on the action. The box was built for people to break through the cellophane top and rip through the emojis for their Ride 17s.
Influencers included…
Audrey Trullinger
Dr. Joe
Tayshia
Herm.runs
Kaydiruns