"Step Up" Anthem TV

Who says you can’t make a beautiful piece of film showcasing the strength of humanity while also being miles away from where it was shot?

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Behm
Writer: Tony Lazzeretti

"Step Up" Social
"Step Up" Social

During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels.

Photographer: Mike Seehagel

During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels. Photogra

During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels.

Photographer: Mike Seehagel

Business :30

In 2019, Anthem needed to capture the medicare market. We created two films to show simple yet relatable vignettes of what joining medicare can feel like for seniors entering retirement.

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Bemn
Writer: Apple Xenos

Seam :30

In 2019, Anthem needed to capture the medicare market. We created two films to show simple yet relatable vignettes of what joining medicare can feel like for seniors entering retirement.

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Bemn
Writer: Apple Xenos

The Benefit of Medicare Social

Accompanying the Anthem Medicare TV spots, we took real people on the cusp of retirement and asked them some simple questions regarding the next big life step.

That might be my voice at the beginning.

In year two of the Rest Easy campaign, Tea Leoni (your insurance shoulder angel) gives the ease of Anthem’s Medicare plans to consumers in worry in an only-Tea way.

In this one, Tea gives ease to a woman doing yoga that can’t find inner balance.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea takes on cracking that pesky seal on a jar.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea finds out tangled lights belong in the trash.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea realizes that cake is better left unfrosted.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea understands the importance of cleaning bedding every week.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

"Step Up" Anthem TV
"Step Up" Social
During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels. Photogra
Business :30
Seam :30
The Benefit of Medicare Social
In year two of the Rest Easy campaign, Tea Leoni (your insurance shoulder angel) gives the ease of Anthem’s Medicare plans to consumers in worry in an only-Tea way. In this one, Tea gives ease to a woman doing yoga that can’t find inner balance. G
For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time. In this one, Tea takes on cracking that pesky seal on a jar. GCDs - Todd Brusnig
For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time. In this one, Tea finds out tangled lights belong in the trash. GCDs - Todd Brusn
For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time. In this one, Tea realizes that cake is better left unfrosted. GCDs - Todd Brusni
For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time. In this one, Tea understands the importance of cleaning bedding every week. GCDs
"Step Up" Anthem TV

Who says you can’t make a beautiful piece of film showcasing the strength of humanity while also being miles away from where it was shot?

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Behm
Writer: Tony Lazzeretti

"Step Up" Social

During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels.

Photographer: Mike Seehagel

During filming, we had a photographer shooting over the shoulder and captured a bunch of beautiful stills we were able to stitch together to create finger stopping stop motion vignettes that played across all of Anthem’s social channels.

Photographer: Mike Seehagel

Business :30

In 2019, Anthem needed to capture the medicare market. We created two films to show simple yet relatable vignettes of what joining medicare can feel like for seniors entering retirement.

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Bemn
Writer: Apple Xenos

Seam :30

In 2019, Anthem needed to capture the medicare market. We created two films to show simple yet relatable vignettes of what joining medicare can feel like for seniors entering retirement.

Director: Andrew Becker
CD’s: Todd Brusnighan & Doug Bemn
Writer: Apple Xenos

The Benefit of Medicare Social

Accompanying the Anthem Medicare TV spots, we took real people on the cusp of retirement and asked them some simple questions regarding the next big life step.

That might be my voice at the beginning.

In year two of the Rest Easy campaign, Tea Leoni (your insurance shoulder angel) gives the ease of Anthem’s Medicare plans to consumers in worry in an only-Tea way.

In this one, Tea gives ease to a woman doing yoga that can’t find inner balance.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea takes on cracking that pesky seal on a jar.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea finds out tangled lights belong in the trash.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea realizes that cake is better left unfrosted.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

For a social campaign, we thought we’d time people using the fast and easy-to-use tools Anthem offers to it’s customers. So we did just that… and Tea lost every time.

In this one, Tea understands the importance of cleaning bedding every week.

GCDs - Todd Brusnignhan + Doug Behm
Copywriter - Apple Xenos

show thumbnails